We grabbed a coffee and sat down with our CEO to ask her some burning questions about launching a brand into the UK. What do beauty and fragrance brands need from a distributor today? The relationship between brands and distributors has changed a lot over the years. At Glorious Brands, we believe the best partnerships go far beyond simply getting products from A to B.

Last week, our team attended the prestigious Esxence 2026, one of the world's leading showcases for artistic and niche perfumery. Over four inspiring days, we had the opportunity to meet with existing clients, connect with new partners, and explore conversations with potential collaborators from across the global fragrance industry.

At 9am a week before a major retail launch, while most consumers are still unaware of our impending launch, our teams are already solving stock challenges, refining campaign details, reviewing forecasts and speaking with partners to ensure everything lands exactly as it should.

As marketers, we strive to get a product that “goes viral” – you have to build the brand awareness over time and seed the products with the right people at the right time, but you can never predict when or even if it takes off

The Barnes Fragrance Fair is one of the most exciting and inspiring events in the British fragrance calendar, and we are incredibly proud to be a sponsor of such a unique and well-loved event in the fragrance calendar. The fair is a glorious celebration of the British niche fragrance industry, a community built on creativity, craftsmanship, innovation, and passion. Bringing together independent perfume houses, emerging talent, and fragrance enthusiasts from across the country

There’s an exciting shift happening in the bath and body category - and it’s being driven by a new generation of consumers who want more from the brands they buy into. Gen Z shoppers are looking for products that feel exciting, expressive and design-led, but still genuinely accessible. They want brands with personality, products that elevate everyday rituals, and experiences that feel shareable, joyful and authentic. That’s exactly why we’re so excited to have launched Ciroa

In the fast-moving world of celebrity fragrance and beauty, successful launches require more than shelf space, they demand strategic retail positioning, standout visibility, and precise execution. At Glorious Brands, our recent UK launch of Sabrina Carpenter’s Lemon Pie fragrance showcased exactly how the right distribution strategy can transform a product launch into a market success.