Our Story
Glorious Brands was founded in 2010 by Tracy and Philip Moores with a simple ambition: to give exceptional beauty brands exceptional representation.
What began in a conservatory has grown into a full-service beauty, fragrance and wellness distribution business, combining deep industry expertise with long-standing retail relationships and an entrepreneurial approach to building brands.
You can download the Glorious Brands timeline here.
Today, Glorious Brands works across brand strategy, sales, marketing, digital, supply chain, customer service and distribution, helping international and emerging brands establish themselves, grow sustainably and connect with consumers across multiple channels.
Our approach has always been highly collaborative.
We act as an extension of our partners' teams, combining their vision and identity with our knowledge of the market, retailers and consumers.
"For 15 years we have built an excellent reputation as a trusted partner for global brands and retailers.
We choose our partners as carefully as they choose us. We always look to achieve shared goals and we are passionate about beauty every day."
Tracy Moores, Founder & CEO
Alongside our distribution business, Glorious Beauty gives us a direct connection with beauty consumers. Our curated ecommerce platform supports brand storytelling, product discovery and consumer engagement, while providing valuable digital insight into how customers discover, explore and shop beauty.
Glorious Brands also works closely with sister company Glorious Logistix, a specialist beauty logistics business founded by Tracy and Philip Moores.
Based in Harlow, Glorious Logistix provides warehousing, fulfilment and UK and international shipping for beauty brands, handling everything from major retailer orders to independent stockists and direct-to-consumer ecommerce.
Meet the Team
Founder & CEO
Tracy Moores
Tracy Moores co‑founded Glorious Brands in 2010 and serves as Chief Executive Officer. Drawing on over 40 years of end‑to‑end beauty‑industry experience, she blends shop‑floor insight with board‑level strategy to launch and scale prestige, multi‑category brands across every major UK retail and DTC channel, including her own platform Glorious Beauty. Tracy champions transparent, high‑touch partnerships, world‑class logistics and sustainability initiatives such as “Love Beauty, Hate Waste”, ensuring her team delivers sell‑through growth for brands, retailers and consumers every day.
Founder & Creative Director
Philip Moores
Philip Moores co‑founded Glorious Brands in 2010 and, as Brand, Creative & Legal Director, shapes the company’s identity while safeguarding every partnership. A former Managing Director of Glorious Pictures and long‑time Creative Director, he channels over 30 years of brand‑building into transforming beauty concepts into retail‑ready stories across the UK. Philip’s design eye, mixed with his problem‑solving flair, steer the company's launch strategy, compliance and IP protection, ensuring every campaign looks glorious and lands flawlessly.
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Commercial Director
Leanne Turner
Leanne has over 20 years' experience in the beauty & retail industry, working across all beauty categories and channels in UK & Ireland.
Leanne has been at Glorious Brands for 11 years, supporting year on year growth in sales, marketing, brand and commercial.
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Finance Director
Manisha Robson
Manisha is responsible for Finance, Supply and Order Processing. Manisha is a skilled and results driven ACMA qualified professional, offering financial skills with deep commercial expertise. Significant experience in FMCG finance roles, with over 25 years in the Beauty & Fragrance industry.
Manisha manages our Finance, Orders and Supply team.
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Commercial Director
Sam Boyd
Covering for Leanne during her maternity leave, Sam is a Commercial Director with 25+ years in the beauty and fashion industry, driving global sales growth and multi-channel expansion. Known for strategic leadership, scaling businesses, optimizing margins, and building high-performing teams across both entrepreneurial and large-scale international operations.
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Head of Sales
Stuart Coleman
With over 20 years’ experience in the beauty industry, predominately focusing on fragrance across the UK & Ireland – Stuart brings a wealth of knowledge, insight and industry know how. Experienced in heading up both sales and retail – he leads sales at Glorious Brands overseeing the national accounts team and the field sales team.
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Head of Brand
Suzanne Cockerham
Suzanne has over 20 years’ experience in marketing within the beauty and fragrance industry, across digital and physical retail. She leads the marketing team, working with our brands on their Go To Market campaigns. Suzanne also manages our agency partners, such as our Communications agencies.
Executive Assistant to the CEO
Alexandra Watson
Alex works closely with Tracy and Philip, and the wider team. She has glorious organisational skills and works throughout the business to keep everything running smoothly.