Our Story

Glorious Brands was founded by Tracy and Philip Moores to help beauty, fragrance and wellness brands grow and thrive across the UK and Europe. With over 30 years of experience at leading companies like Estée Lauder and Aspects Beauty, Tracy brings deep industry knowledge and experience, a sharp instinct for emerging trends, and a genuine passion for brands with purpose. Philip brings experience in advertising and production, combined with 15 years of end-to-end beauty industry expertise, giving him a strong reputation among buyers, brands and industry leaders.

Together, Tracy and Philip have built a business that’s collaborative, strategic, and results-driven - combining strong retail relationships with hands-on brand support. We work with ambitious founders and innovative products, helping them scale sustainably and connect with the right audiences.

Alongside our distribution business, we also run Glorious Beauty, our online store where customers can shop a curated edit of standout products we believe in.

We’re here to champion the next generation of beauty, fragrance and wellness brands - and to make sure they get the attention they deserve.

Tracy Moores smiling in glasses in front of a yellow background

"For 15 years we have built an excellent reputation as a trusted partner for global brands and retailers.

We choose our partners as carefully as they choose us. We always look to achieve shared goals and we are passionate about beauty every day."

Meet the Team

Founder & CEO

Tracy Moores

Tracy Moores co‑founded Glorious Brands in 2010 and serves as Chief Executive Officer. Drawing on over 15 years of end‑to‑end beauty‑industry experience, she blends shop‑floor insight with board‑level strategy to launch and scale prestige, multi‑category brands across every major UK retail and DTC channel, including her own platform Glorious Beauty. Tracy champions transparent, high‑touch partnerships, world‑class logistics and sustainability initiatives such as “Love Beauty, Hate Waste”, ensuring her team delivers sell‑through growth for brands, retailers and consumers every day.

Founder & Creative Director

Philip Moores

Philip Moores co‑founded Glorious Brands in 2010 and, as Brand, Creative & Legal Director, shapes the company’s identity while safeguarding every partnership. A former Managing Director of Glorious Pictures and long‑time Creative Director, he channels over 30 years of brand‑building into transforming beauty concepts into retail‑ready stories across the UK. Philip’s design eye, mixed with his problem‑solving flair, steer the company's launch strategy, compliance and IP protection, ensuring every campaign looks glorious and lands flawlessly.

Our Story

"For 15 years we have built an excellent reputation as a trusted partner for global brands and retailers. We choose our partners as carefully as they choose us. We always look to achieve shared goals and we are passionate about beauty every day."

Meet the Team

"For 15 years we have built an excellent reputation as a trusted partner for global brands and retailers.

We choose our partners as carefully as they choose us. We always look to achieve shared goals and we are passionate about beauty every day."